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Aktuelle und wichtige Puplikationen

Wamhoff, L.; Baumgartner, B.: Too much, too little? A CBC approach accounting for screening from both sides, in: Journal of Choice Modelling, 2024; open access: https://doi.org/10.1016/j.jocm.2024.100508. 

Baumgartner, B; Steiner, W.: Hierarchisch bayesianische Methoden bei der Conjointanalys, in: Baier/Brusch: Conjointanalyse, 2. Auflage, Springer Verlag Berlin, Heidelberg, 2021, S. 257 - 272.

Steiner,W.; Baumgartner,B.; Kurz, P.: Spieltheoretische Ansätze in der Conjointanalyse, in: Baier/Brusch: Conjointanalyse, 2. Auflage, Springer Verlag Berlin, Heidelberg, 2021, S. 307 - 325.

Hähnchen, A.; Baumgartner,B.: The Impact of Price Bundling on the Evaluation of Bundled Products: Does It Matter How You Frame It?, in: Schmalenbach Business Review (sbr), Vol. 72, S. 39–63, 2020; open access: doi.org/10.1007/s41464-020-00082-2.

Guhl, D.; Baumgartner, B.; Kneib, T.; Steiner, W.: Estimating time-varying parameters in brand choice models: A semiparametric approach, in: International Journal of Research in Marketing (IJRM), Vol. 35, 08/2018, S. 394 - 414.

Baumgartner, B., Guhl, D., Kneib, T., Steiner, W.: Flexible Estimation of Time-Varying Effects for Frequently Purchased Retail Goods: A Modeling Approach Based on Household Panel Data, in: OR Spectrum, 40(4), 2018, 837-873.

Baumgartner, B.; Steiner, W.: Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? Findings from a Choice Based Conjoint Study, in International Journal of Research, in: Marketing (IJRM), Vol. 24, 04/2007, S. 312 – 323.

Baumgartner, B.; Hruschka, H.: Allocation of Catalogs to Collective Customers based on Semiparametric Response Models, in: European Journal of Operational Research (EJOR), 162/2005, S. 839 – 849.